Colorado Nonprofit Association has completed extensive new research on Coloradans’ values, attitudes, and beliefs about charitable giving and nonprofits, and on the causes, connections, and actions that lead to making a donation. The study includes a wealth of information about how donors make decisions to give to particular causes and organizations and how they act out those decisions, combined with demographic data such as gender, age, education, income, and trends among different regions of Colorado.
Full report: Understanding Giving: Beliefs & Behaviors of Colorado’s Donors
Press release
Summary and key points
Understanding Giving is based on several different research projects: a review of communications campaigns that other groups conducted to increase charitable giving; a review and meta-analysis of existing Colorado and national research about donor behavior; a statewide telephone survey which gathered quantitative opinion research from a random, statistically significant sampling of Colorado residents; and a series of six focus groups which gathered qualitative opinion research from communities around Colorado.
Full detailed report
Regional report: Denver Metropolitan area
Regional report: Northern Colorado
Regional report: Southern Colorado
Regional report: Central Colorado
Regional report: Western Colorado
Through a generous grant by the Gill Foundation we are able to provide additional reports that go in depth on some topics briefly covered by our 2011 giving study.
Understanding Giving: Across Generations
This report explores the similarities and differences in giving patterns among Colorado donors of different ages.
Understanding Giving: Income Differences
This report compares giving patterns across three income groups.
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