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Manager, Membership Development

Job Description
Organization: 
National Association of RV Parks and Campgrounds
Organization Type: 
501(c)(3)
Job Location: 
Front Range
Type of Job: 
Full-time
Job Category: 
Development | Programs/Services | Other
Job Description: 

The position of Manager, Membership Development is a full-time, exempt position. Focusing on membership growth, the primary responsibility of the Manager, Membership Development will be to develop and grow the National Association of RV Parks and Campgrounds’ new chapter program nationwide. The program will launch initially in strategic states where ARVC does not currently have a statewide association, providing ARVC members in those states an opportunity to expand their engagement with other ARVC members. The ideal candidate is someone who has a background in sales with a proven track record, preferably in a membership-focused association. This position can be largely remote, and will do a fair amount of traveling, but will have shared space in our central office in Centennial, CO.

Areas of Responsibility

Membership Growth and Service

  • Expedite the resolution of member issues and complaints to maximize satisfaction;
  • Work with the marketing department on the development of needed membership marketing and promotional materials, including applications, welcome kits, certificates, membership cards, and other collateral;
  • Use results of membership metrics to continuously improve current and future activities;
  • Work with Sr. Manager of Membership to develop and implement comprehensive membership plans that drive new member growth and increase member retention, improve member services, and increase the general market awareness of ARVC;
    • Establish, develop and maintain positive business and customer relationships with members and not-yet members;
    • Perform cost-benefit and needs analysis of existing and not-yet members to meet their needs;
  • Provide efficient and timely services to members through data analysis functions and striving to meet or exceed member expectations;
    • Follow-up on leads brought in through marketing efforts and reach out to not-yet members through cold calling;
  • Ensure timely education and delivery of benefits and services to members;
    • Coordinate, manage, track, and evaluate membership and renewal activities, including new member, renewal, and not-yet member communications;
    • Work with other members of the ARVC team (including membership, marketing and programs departments) to develop programs and services for chapter members;
    • Coordinate all details of chapter meetings and receptions including development of materials, working with other team members to obtain information for dissemination, and ensuring meeting logistics are handled; and
    • Oversee exhibit details for any trade or consumer shows including development of materials, shipping and receiving of exhibits, ensuring exhibits are complete and in good working condition, ordering signage and other materials for booth, etc.

Chapter Management

  • Serve as the primary agent for chapter recruitment and retention of chapter members in direct states;
  • Coordinate, manage, track and evaluate all chapter membership and growth of chapters;
  • Analyze market potential, track membership growth and provide status reports on a regular basis;
  • Work with finance and membership departments to ensure financial tracking of membership; and
  • Work in conjunction with the Sr. Manager of Membership and Sr. Director of Marketing to develop ideas for new marketing and promotional materials for chapter member recruitment and retention.

Database Management

  • Ensure membership lists are updated in the organization’s association management system on a monthly basis; and
  • Work in conjunction with Sr. Manager of Membership and Sr. Director of Programs to produce/coordinate special programming for chapter members (webinars, online education, in-person events, etc.); and
  • Organize member communications through use of customer management system.

Other

  • Work in conjunction with Sr. Manager of Membership and Marketing Department to coordinate membership information and communicate that information to the membership of each chapter. Coordinate ideas and messages for e-blast and other announcements;
  • Work with staff on communicating member needs, services and pertinent information for chapter websites, newsletters, and other communication vehicles;
  • Respond to requests for information from members and other constituents;
  • Suggest new polices and updates to existing policies related to membership/chapters;
  • Actively participate in staff meetings;
  • Continuously improve strategies through feedback;
  • Achieve agreed upon membership growth targets and outcomes within schedule;
  • Keep up to date on industry best practices and promotional trends; and
  • Other required duties as assigned.
Requirements/Qualifications
  • BS/BA degree or equivalent;
  • Proven work experience as a sales representative or account manager. Work in nonprofit, member-focused associations, a plus;
  • Excellent selling, communication and negotiation skills;
  • Prioritizing, time management and organizational skills;
  • Highly-motivated and target-driven with a proven track record in sales;
  • Ability to create and deliver presentations tailored to the audience needs;
  • Relationship management skills with ability to build productive business professional relationships;
  • Openness to feedback;
  • Familiarity with basic AM and CRM systems; and
  • Excellent knowledge of MS Office
Compensation/Benefits

Salary

Competitive and commensurate with experience

Benefits

Competitive (Includes health and dental, 401k w/match, gym membership, Costco membership, casual office environment, dog-friendly office and flexible work schedule)

How To Apply

APPLY TODAY

Please submit resume and cover letter via email with “Membership Development Position” in the subject line to David Basler at dbasler@arvc.org.

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