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Public Relations and Social Media Assistant Manager

Job Description
Cheyenne Mountain Zoo
Organization Type: 
Job Location: 
Pikes Peak Region
Type of Job: 
Job Category: 
Job Description: 

Cheyenne Mountain Zoo is seeking an exceptional candidate for the position of Public Relations and Social Media Assistant Manager in the Marketing Department. This candidate will have a minimum of 3 years of demonstrated professional social media experience. Candidate must also have familiarity with media relations. Candidate must be an extremely organized multi-tasker with strong documentation skills. Candidate must also be an unbridled optimist and a self-starter who can work with minimal supervision. A successful candidate in this position will have an insatiable curiosity about what others are doing around the Zoo, and have a passion to inform our guests and the community about their work. This is a writing-intensive, full-time exempt position that works a five-day work week that includes Saturday, and evenings or early mornings are sometimes required for staffing events. Come join our fun and fast-paced team! View full job description below.

Department: Marketing
Reports to: Public Relations and Social Media Manager
Department head: Marketing Director
Supervises: None
FLSA Status: Exempt

POSITION SUMMARY: Builds attendance and image for Cheyenne Mountain Zoo by developing and executing comprehensive social media campaigns, managing all social media content creation with oversight, and monitoring the Zoo’s online presence and interactions. This includes Facebook, Twitter, Instagram, YouTube, Google Business, TripAdvisor and other appropriate emerging social/online avenues. Provides weekend Marketing Department coverage by working a five-day work week that includes Saturday. Serves as volunteer coordinator for special events throughout the year. Assists with promotion and execution of special events. Works closely with the Manager to prepare and execute crisis communications plan. Assists with writing and producing major Zoo communications pieces, including a monthly newsletter, annual report and other pieces as needed. Acts as a secondary spokesperson for media interviews and promotional appearances. Replies promptly and professionally to guest inquiries and complaints, as assigned. Promotes special events, and actively participates with the Marketing team to staff events, including set-up and tear-down. This position is non-supervisory in nature. Promotes professional working relationships with both internal and external customers. Adheres to and supports all organizational policies, procedures and standards. Promotes teamwork!

Areas of Responsibility

• Ensure discretion with confidential information.
• Maintains courteous, helpful and professional behavior on the job. Will support the success of the entire team by promoting a collaborative work environment.
• Adheres to all CMZoo policies and procedures, CMZoo safety policies and procedures and OSHA safety guidelines.
• Consistently contributes to problem solving and cooperates with identified resolutions.
• Must demonstrate regular attendance and punctuality.
• Brings issues and process improvement ideas to the attention of the Supervisor.
• Maintains verbal and written skills required for the position.
• Attends meetings and participates in committees as required.
• Completes trainings as required.
• Adheres to company dress code policy. Always “Zoo Crisp!”
• Demonstrates appropriate level of time management in support of co-workers and the entire team.
• Represents the Zoo in a professional manner.
• Required to be trained in and maintain a minimum of two Emergency Response Team positions.

• Full-time work schedule will include Saturday coverage (various evenings or early mornings required for special event coverage)
• Work schedule will change to support event planning and execution.
• Flexibility during events to manage ongoing social media and PR duties, while assisting with planning and execution of special events throughout the year.
• May be required to drive personal and/or Zoo vehicle, as well as transport some animal species for promotional appearances.
• Required to be trained in and carefully execute outreach animal handling procedures.
• Perform other duties as required.

Social Media
• Maintain a daily presence on social media through promotional and informational postings.
• Respond to “fan”-initiated interaction and engagement on all social media channels and review sites.
• Create and establish social media promotions to drive attendance during low season.
• Ensure that special events and programs are promoted effectively via our social media channels and other online media.

Event Duties & Responsibilities:
• Assist with on-site success during all major events throughout the year at CMZoo.
• Assist the Special Events Manager in the planning, development, promotion and execution of all Zoo marketing events, including serving as the volunteer coordinator for those events.
• Promote attendance at Zoo events through all social media and PR channels.
• Actively participate in set-up, tear-down and event staffing, as required.
• Work with the Marketing team to grow existing events such as Boo at the Zoo and Electric Safari by enhancing the guest experience and increasing event awareness.
• Work with members of all departments to execute events and promotions unique to their department
(camps, animal birthday parties, baby naming contests, conservation effort awareness, etc.).

Public Relations
• Work with the PR Manager to plan and implement a comprehensive public relations program that ensures CMZoo remains top of mind locally, while building image regionally, nationally and within the industry and across all media platforms (print, broadcast, online).
• Draft and edit press releases and articles to high standard consistent with company messaging and editorial guidelines, as assigned.
• Must have excellent grammar, spelling and punctuation.
• Stay abreast of AP Style changes and communicate them to the team.
• Manage social media content calendar with daily content, including supportive event and campaign posts.
• Accountable for researching, developing, and finalizing all daily social media content.
• Function as a secondary Zoo spokesperson, when needed.
• Assist with fielding media inquiries and chaperoning on-site media requests, as assigned.
• Assist with maintaining and executing a viable crisis communications plan.
• Assist with developing, planning and executing all press previews, grand opening ceremonies/events, etc.
• Communicate with Zoo personnel to remain abreast of events, cultivate on-going story ideas and provide support for all Zoo programs/departments.
• Assist with planning, editing and producing CMZoo publications, including the monthly newsletter, annual report, letters and assorted collateral pieces.
• Assist with administration of photo and press clip library.
• When needed, professionally plan and execute media and promotional appearances, including oncamera interviews and animal handling.

Must be a self-starter, take initiative, possess a high level of multi-tasking ability under high degree of pressure and be able to work with limited supervision.

Must be a cooperative and collaborative member of the team and able to handle interruptions and requests for information and assistance from employees with an attitude of good customer service.

The need for timeliness for other required activities creates pressure. The ability to prioritize tasks and use time effectively is essential.

This position handles highly sensitive information. Total confidentiality and discretion are mandatory regarding business information and other sensitive information.

The physical demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Physical Requirements - Requires full range of body motion, manual and finger dexterity, and eye-hand coordination; requires the ability to use department equipment, to communicate effectively; requires standing, walking on a steep terrain (Zoo), sitting (possibly for long periods of time) and performing repetitive tasks (including working on the computer) for up to the entire work day; requires the ability to lift/carry up to 50 pounds using appropriate body mechanics.

• Visual, Hearing and Communication Requirements - Requires corrected vision and hearing to within normal range, with or without reasonable accommodation. Must be able to communicate effectively in verbal and written form with all levels of personnel within and outside of the organization.
• Environmental Conditions – Working in a closed office environment. Work space may be shared. Working conditions may be noisy with fluctuating indoor and/or outdoor temperatures. May be exposed to a risk of bodily injury through contact with moving instrumentation, substances and other conditions common to an office environment. Subject to exposure to animals which may have the potential for physical aggression. May be exposed to a risk of bodily injury through contact with moving instrumentation, toxic substances, bodily fluids, animal attack, communicable diseases, outdoor weather conditions and other conditions common in a Zoo environment. Subject to unpleasant odors.
• Pressure Factor - Requires working under stressful conditions. Moderate pressure to meet scheduled and recurring deadlines.

  • Minimum 3 years of demonstrated professional social media experience is required
  • Experience with content creation is required (including original photography and videography).
  • Experience with a high-profile, active online business or non-profit entity is preferred.
  • Experience with Adobe Creative Suite is preferred, especially Adobe Premiere Pro and Adobe Photoshop.
  • Confidence and ability to take the lead on assigned projects and adhere to deadlines.
  • Creative problem-solving skills.
  • Self-discipline and effective time management skills are vital to success in this role.
  • Must have excellent written and verbal communication skills and demonstrate the ability to interact clearly and effectively with both internal and external customers.
  • Skilled in establishing and maintaining effective working relationships with co-workers, vendors, Zoo staff, and the public.
  • Must have a high attention to detail while multi-tasking.
  • High energy for a fast-paced work environment.
  • Computer proficiency in Word, Excel, internet and email.
  • Ability to research, draw conclusions, and summarize data for discussion and review.
  • Take ownership and pride in responsibilities.
  • Possess the ability to organize and prioritize while working with strict deadlines.
  • Must submit to and pass a pre-employment drug/alcohol screening.
  • Must have a valid driver’s license and be insurable as a Zoo driver.
  • Must be able to provide proof that you can legally work in the United States.

The salary range for this position is $38,000 to $42,000.


The following is a list of employee benefits that are available to eligible employees as defined by policies and procedures currently in effect.  Part time and temporary employees are not eligible for most of these benefits.  This is not meant to be a complete description of benefits; consult the Human Resources department for details on the use, availability and timing of these benefits.

1. Group Medical Benefits:  60% of monthly premiums are paid by the Zoo.  Current insurer is Kaiser Permanente.  We offer a choice of HMO or High Deductible plan.  
2. Group Dental Insurance:  60% of monthly premiums are paid by the Zoo.  Current insurer is Delta Dental.  Basic preventive care is 100% covered.  A complete list of employee costs of other dental services is available in the Human Resources office.
3. VSP Vision:  100% cost to the employee. Cheyenne Mountain Zoo and VSP provide the option of an affordable eye care plan.  VSP guarantees service from VSP doctors only.  
4. BASIC Life Insurance:  100% of the cost is paid by the Zoo.  SunLife insures twice the employee’s annual base salary up to $300,000.  Eligible employees are enrolled automatically and the policy voids upon termination from the Zoo.  
5. Long Term Disability Insurance:  100% of the cost is paid by the Zoo.  Mutual of Omaha pays employee 60% of their monthly salary in the event of complete disability/dismemberment after 90 consecutive days of disability.  Policy voids on termination from the Zoo.
6. Paid Vacation and Sick Leave:  Full-time employees accrue 10 days paid vacation and 10 days of sick leave during their first year of employment
7. Paid Holidays:  Full-time employees receive holiday pay from date of hire.  Because the Zoo is open 365 day a year, each holiday can be taken during a two-month window; see Employee Handbook for more information.  The Zoo currently observes the following holidays as days off with pay:  

  • New Years Day
  • Spring Day
  • Memorial Day    
  • Labor Day
  • Fall Day  
  • Thanksgiving Day
  • Christmas 
  • Personal Day

8.  Pet Bereavement:    2 days paid bereavement for loss of personal pet.

How To Apply

Please submit your cover letter, resume and salary requirements (all three are required for consideration) via Indeed at No phone calls, please.

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