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Getting to the Heart of Your Organization, Part 2

 Registration is closed for this event
April 25th 2019 8:30 AM - 12:30 PM
Colorado Nonprofit Association | Training Center
Suite 100
Denver 80203 - 3529

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Phone: (303) 813 - 4215  ext. 215
Event Fee(s)
Registration $ 65.00
AFP $ 60.00

You know the stories you want to tell. Your stories are from the heart. You’ve written a press release that captures that heart. Now what?

If you told your story well, the media may come calling because your pitch caught their interest. It’s your chance to generate the kind of credibility for your organization that coverage from the traditional media can offer. This four-hour workshop will train the basics of working with the media and telling your stories effectively in an interview. Join us for Part 1 to learn the basics of identifying and communicating your nonprofit's stories.

Thanks to the generosity of Bonfils-Stanton Foundation, arts organizations interested in becoming members of the Colorado Nonprofit Association may do so at reduced pricing! Join before registering for this professional development training, and you will receive membership at half-price and attend this, and other professional development trainings at no cost!

Related Sessions


  • Free for members of Colorado Nonprofit Association (must be logged in for discount on Regular price)
  • $60 for members of AFP
  • $65 standard
Event Description
Learning Objectives

Media 101

  • Journalist is just storytelling

  • Journalists are always looking for pitches that set up good stories

  • Make it easy for media to tell your story

Mock Interviews

  • On-camera and over-the-phone practice session

  • Critiques and tips on the fly

Building Relationships with Your Media Network

  • On-camera and over-the-phone practice sessions with us and each other

  • Media relations isn’t something you just create when you need coverage. You’re more likely to receive coverage if you have built an effective, personal relationship, with will inspire your media network to respond by telling your story!

Level of Difficulty



Erin Yoshimura, Empowerful Changes

Erin Yoshimura is the Founder of Empowerful Changes, LLC, a company that focuses on empowering clients to find their voice and stand with vigor through leadership and cultural intelligence training and executive coaching.

She’s created training programs for clients including KUSA-9News, Raytheon, IBM, Comcast-NBCUniversal, SCFD, Arvada Center for the Arts & Humanities and the Environmental Protection Agency. Erin trains executives and emerging leaders for Los Angeles-based LEAP (Leadership Education for Asian Pacifics). She created and conducts the first Emerging Leaders Program in Denver specially designed for Asian American Pacific Islanders.

Erin is a certified emotional intelligence trainer, certified professional coach and recently received her certification in Conversational Intelligence® Coaching, the next evolution of coaching combined with neuroscience. Due to advances in neuroscience, Erin recently earned a certificate in Foundations of Neuro-Leadership through the NeuroLeadership Institute.

She served as the Executive Director of the Colorado Dragon Boat Festival, a 501c3 non-profit organization celebrating pan-Asian culture that is the largest dragon boat festival across the U.S.

Gil Asakawa

Gil Asakawa is a journalist, editor, author and blogger with 40 years of experience in the media. His journalism experience runs the gamut from being the music editor for Denver's alternative weekly newspaper Westword to managing the website. He’s also an experienced PR and social media expert, helping his wife Erin Yoshimura to publicize the Colorado Dragon Boat Festival since it’s first year. It’s now the largest dragon boat festival in the U.S. Gil has also managed social media content for AARP’s Asian American marketing team and other organizations.

He’s also a nationally-known Asian American speaker and blogger, at For his extensive pioneering online work within the Asian American blogosphere, he received the “Voice Award” from the Asian American Journalists Association (AAJA) in 2013.

He’s the author of “Being Japanese American” originally published in 2004 and revised in 2015, a history of Japanese in America, and co-author of “The Toy Book” (Knopf, 1991), a history of the toys of the Baby Boom generation. Gil’s day job is in the journalism department of CU-Boulder.

Qualifies for Excellence in Nonprofit Principles and Practices. Completion of a post-training evaluation is required for this training to count toward recognition. 


Need to cancel? Please email Akila Copeland no fewer than 3 business days prior to the training. Members, please review our Cancellation Policy for more information. 

Event Custom Fields
Training/Event Topic Communications
Training Medium In Person
Event Region Denver Metro

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