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Communications and Marketing Roundtable - Colorado Springs

February 27th 2020 8:30 AM - 10:00 AM
UCCS Downtown - Classroom
102 S Tejon Street
Suite 105-A
Colorado Springs 80903

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Non-Member $ 10.00

So often, organizations seek to “get the word out” – but they don’t have a plan for what they want to communicate, how and where and what they want to achieve from the communication.  Most non-profits are not lacking for clients to serve but they are OFTEN lacking for resources: donations, volunteers, board members.  You know why someone should give you resources….but it’s critically important to craft your messaging to why they would want to give to you.  Karole will walk you through the process of refining your messaging, identifying your highest value target market and choosing the messaging channels and venues for the highest ROI.  This roundtable will explore securing earned media messaging as well as pitching and securing pro bono media partners. 

 

 

Pricing

  • Free for Members
  • $10.00 for Non-Members

 

Event Description
Presenters

Following a successful 20+ year career in television media sales, Karole Campbell formed Madwoman Marketing Strategies in 2013 as a full-service alternative to the traditional advertising agency model.  The Madwoman Marketing Strategies model utilizes partnerships with other local small and mid-sized business owners and independent contractors providing all facets of advertising and marketing services including strategic planning and goal setting, target audience development including identifying creative messaging and appropriate channels and development and implementation of creative materials.  In addition, the MMS team facilitates event strategy and implementation, sponsorship and corporate partner solicitation and management, earned and social media outreach and on-site event management as well as video and audio production, marketing research, web design, brand strategy and implementation, direct marketing and media buying.  Karole Campbell serves as the principal and chief strategist to determine which assets are appropriate to client needs and which partners, both from a budget and skill set perspective, provide the most value to each individual client.  

Event Custom Fields
Training/Event Topic Communications
Training Medium In Person
Event Region Pikes Peak Region

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