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Reputation, Issue & Crisis Management for Nonprofit Organizations

 Registration is closed for this event
April 26th 2018 9:00 AM - 12:00 PM

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Event Fee(s)
Member $ 0.00
Non-Member $ 65.00
AFP $ 60.00

Our professional development trainings are made possible by the generous support of U.S. Bank



In today’s complex media environment, nonprofits face myriad challenges managing their reputations, positioning key issues in their communities, and avoiding but being ready for crises when they occur.

This presentation identifies key reputational challenges faced by nonprofits and tools to help manage them; how to position issues in their communities; and methods to prepare for and manage crisis communications.

Participants will leave the session with clarity around the differences between reputation, issue and crisis management, tools that can help them to manage earned and owned media channels and confidence in being prepared to confront all three

Event Description
Learning Objectives

  • How to distinguish between reputation management, issue management and crisis communications

  • Reputation management tools you can use to drive and manage your organization’s reputation in traditional media and online

  • Steps to prepare for effective crisis communications management

  • How to work with the media in the midst of a crisis


Management and communications team members

Level of Difficulty


3 - 5 years of experience in the field

Learn more about levels of difficulty

Susan Morrisey, SE2

SE2 President and CEO Susan Morrisey has provided communications consulting to Colorado nonprofit organizations for more than 20 years. She serves as a trusted advisor and trainer for nonprofit executives and boards, helping to equip them to serve as powerful ambassadors for their organizations.

Katharine Brenton, SE2

Editorial Strategist Katharine Brenton leads on message development and communications planning for SE2’s nonprofit, education and health care clients. She began her career in print journalism and spent years writing grants and doing communications in the nonprofit sector before joining SE2. Katharine is fluent in Spanish and seeks to develop inclusive, culturally responsive outreach for diverse audiences.  

Check out SE2's recent interview with Colorado Nonprofit Association's CEO & President, Renny Fagan, on the future of Advocacy and the nonprofit sector!

Qualifies for Excellence in Nonprofit Principles and PracticesCompletion of a post-training evaluation is required for this training to count toward recognition. 


Need to cancel? Please use the link in your confirmation email or email Akila Copeland no fewer than 3 business days prior to the training. Members, please review our Cancellation Policy for more information. 

Event Custom Fields
Training/Event Topic Communications
Training Medium In Person
Event Region Ft.Collins/Greeley, Denver Metro, Pikes Peak Region

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