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What Donors Look for in Your 990

Feb 28, 2017

Those with fiscal years ending on Dec. 31, you may already be thinking about your 990. Your form 990 is not just an annual tax return you must complete, it is also a tool donors use when deciding which organizations to support.

With the click of the mouse, donors can now review your 990 instantaneously (through websites, including Guidestar).

As you begin to complete your 990, your organization should consider how and what donors are looking at to inform their philanthropy decisions. 

Read the Nonprofit Quarterly's article for considerations regarding your 990, including suggestions from Bruce DeBoskey, 2017 Colorado Nonprofit Week Excellence in Media Award Winner.

You may also read Bruce DeBoskey's full article inThe Denver Post

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